On Carrying a Red Fuzzy Purse

Social norms are a thing that we seem to overlook, yet something that plays a rather significant role in our lives. I imagine that many norms or conventions arise out of practicality, for example, facing a certain direction in the elevator. After that, I suspect that they become conventions out of a combination of social comparison and social learning. When we do not know how we are supposed to behave in certain situations, we look to others for cues on what to do. Also, once we have seen how others behave, we are more likely to imitate them if there were no adverse social consequences. It is probably also important to note whose conventions we follow. It is probably the case that we are more likely to follow conventions of people that are similar to us or people that we look up to. [...]