The following is an excerpt from an article on the use of quantum computing which I found in the online edition of The Economist:

“The trick is to find a way to describe, in a manner useful to computer scientists, the unitary transformations that underlie a program. Dr Bettelli has managed to do it using object-oriented programming—long a buzzword among software developers.”

Any programmer knows that object-oriented programming is nothing new. It has been around and in widespread use for quite some time. But what struck me about the quote was not a lack of knowledge of the computing industry. What struck me was that the author seemed to go out of his way to use the word buzzword. This led me to the conclusion that in addition to terms such as information lifecycle management, action item and bioinformatics, the word buzzword has become in itself a buzzword.

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