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Overcoming the ‘Sway’ in Professional Life « carlos-m.net

Overcoming the ‘Sway’ in Professional Life

“Sway” is a provocative new book about the psychological forces that lead us to disregard facts or logic and behave in surprisingly irrational ways. The book was written by two Israeli-born brothers, Ori Brafman, a serial entrepreneur and organizational behavior expert, and Rom Brafman, a practicing psychologist.

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